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I am currently the Art Director for the Loan Servicing team at Capital One Auto Finance®.


The Big Payoff was a Sweepstakes where customers could enter to have their Capital One auto loan paid off by simply updating their contact information with us. Simple right? I wanted to carry that simplicity throughout the look and feel of the campaign marketing materials as well, why complicate an easy entry?

The biggest element of this campaign was our PR video surprising the winner with the news that they weren't just a winner but were in fact The Winner. 


The Big Payoff announcement emails. The headers were customized to your state and geography. Customers could either click thru directly from the email to enter or be taken to a landing page for more information.

The Big Payoff announcement emails. The headers were customized to your state and geography. Customers could either click thru directly from the email to enter or be taken to a landing page for more information.


The Big Payoff Landing Page. Click to see full page, desktop and mobile views.

The Big Payoff Landing Page. Click to see full page, desktop and mobile views.


This video was created for the landing page to quickly explain The Big Payoff and how customers would enter.

This video was created for Capital One call center associates to further explain The Big Payoff so they would be better prepared to answer any questions customers may have.


The Big Payoff Facebook Social Ads.

The Big Payoff Facebook Social Ads.


The Big Payoff buckslip entered with printed statements.

The Big Payoff buckslip entered with printed statements.


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The Big Payoff t-shirts for the winner reveal video.

The Big Payoff t-shirts for the winner reveal video.