I am currently the Art Director for the Loan Servicing team at Capital One Auto Finance®.
The Big Payoff was a Sweepstakes where customers could enter to have their Capital One auto loan paid off by simply updating their contact information with us. Simple right? I wanted to carry that simplicity throughout the look and feel of the campaign marketing materials as well, why complicate an easy entry?
The biggest element of this campaign was our PR video surprising the winner with the news that they weren't just a winner but were in fact The Winner.
This video was created for the landing page to quickly explain The Big Payoff and how customers would enter.
This video was created for Capital One call center associates to further explain The Big Payoff so they would be better prepared to answer any questions customers may have.