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I was a Sr Art Director for Frito Lay's internal agency, D3. I worked on projects for Smartfood, Corporate Communications and a agency rebrand.


Corporate Communication Social: Carbon Footprint
Below is a video animated off of storyboards I created to communicate Frito Lay efforts taken to reduce their carbon footprint. I was tasked with creating the feature to communicate the brand's low carbon footprint story.


Corporate Communication Social: Road Trip
Below are 2 storyboards for FB promoting summer road trip snacks. The first option is a more simplified approach, while the 2nd option is a bit more playful in conveying the road trip snacking message.


Smartfood POS Displays:
Concept displays for Smartfood Summer Campaign. Different flavors would be featured on the side informing consumers to snap a bag to unlock a UGC engagement on snapchat that would put them in the corresponding scene. 

SF_POS.jpg


I was tasked with really shaping how this You Deserve Delight campaign should look and feel. I pulled the main colors from the bags and really brought the light blue out as the main color of this campaign. It's bright and allows the bags and text to really pop off of it well. I wanted this campaign to be clean and simple allowing the message of You Deserve Delight to really come through.

Click to view Style Guide

Click to view Style Guide


End Frame Options


Publix Circular Ads


Thank You Package:
To push trial of new flavors we would be asking on FB for people to tell us why they deserve delight. We would select winners from the comments who would receive these You Deserve Delight packages that included a thank you message as well as bags of popcorn because they deserve delight.

You Deserve Delight Package

You Deserve Delight Package

Card Front

Card Front

Card Back

Card Back